Turn Your Game Catalog Into Growth Opportunities
Connect your games together with promotional systems that help players discover your full catalog, building a stronger relationship with your audience across all your titles.
Back to HomeWhat Cross-Promotion Brings Your Studio
Cross-promotion systems help studios with multiple games leverage their existing player base. When someone enjoys one of your titles, they're naturally curious about what else you've created. These systems make that discovery process seamless, guiding interested players to your other games at moments when they're most receptive.
You'll receive integrated promotional features that work within your games without disrupting the player experience. Smart showcases appear at natural transition points, deep linking takes players directly to your other titles, and analytics show you which promotional strategies actually work with your specific audience.
This approach transforms isolated games into a connected portfolio. Players who discover they enjoy your design style can easily explore your full catalog, building deeper engagement with your studio's work. The data you gather helps refine your promotional approach over time, showing what resonates with your players.
Emotional Benefits
- Confidence in maximizing your portfolio's potential
- Relief from manual promotional work
- Excitement about building connected audience relationships
Practical Outcomes
- Working system ready for immediate deployment
- Data showing what promotional approaches work
- Increased discovery across your game portfolio
The Challenge of Portfolio Growth
Many studios create multiple games but struggle to connect their audience across titles. Each game operates in isolation, with players who enjoy one title never discovering your other work. This means you're constantly starting from scratch with acquisition rather than leveraging existing relationships.
Manual cross-promotion feels awkward and intrusive. You know you should mention your other games, but the timing and presentation often interrupt the player experience. Creating custom promotional content for each game combination requires resources you might not have, and tracking effectiveness across different approaches becomes nearly impossible without proper systems.
Perhaps you've tried simple solutions like menu links or end-game prompts, but saw minimal engagement. Or maybe you're planning to expand your catalog and want promotional infrastructure ready before launching new titles. Either way, effective cross-promotion requires more than basic linking between games.
The technical implementation presents questions too. How do you track which promotions lead to downloads? What about cross-platform promotion when your games exist on different stores? How do you present multiple titles without overwhelming players? These challenges often remain unsolved because building proper systems seems complex relative to immediate priorities.
How We Build Cross-Promotion Systems
Our approach focuses on creating promotional experiences that feel natural within your games. We identify optimal moments for showcasing other titles, points where players are receptive rather than focused on immediate gameplay. These transitions might occur after completing levels, during natural breaks, or in menu systems where exploration feels appropriate.
The showcases themselves present your games effectively without overwhelming detail. We highlight what makes each title interesting using visual previews, concise descriptions, and clear calls to action. Deep linking takes interested players directly to store pages or download options, removing friction from the discovery process.
Analytics integration tracks promotional effectiveness across your catalog. You'll see which games drive interest in others, which showcase positions generate engagement, and how promotional timing affects click-through rates. This data helps refine your approach over time, focusing resources on strategies that actually work with your audience.
Implementation handles the technical complexity of cross-platform promotion, store integration, and tracking systems. We build infrastructure that works across your existing titles and supports future additions. The system remains maintainable, allowing you to update promotional content as your catalog evolves.
Development Process for Your System
Discovery and Planning
We start by understanding your game catalog and promotional goals. Which titles should cross-promote to which audiences? Where do natural showcase opportunities exist in your games? What metrics matter most for measuring success? These discussions shape the system's design.
You'll receive a detailed plan covering promotional strategies for each game pair, technical architecture for tracking and linking, and implementation approach that minimizes disruption to your existing titles.
System Development
Development builds the promotional infrastructure piece by piece. We create showcase templates, implement deep linking systems, and integrate analytics tracking. Regular demonstrations show the system working with your actual game content, allowing feedback before final integration.
This phase includes testing across platforms and stores to ensure promotional links work correctly everywhere. We verify tracking accuracy and optimize performance so promotional features don't impact game functionality.
Integration and Launch
Final integration adds the cross-promotion system to your games with minimal disruption. We coordinate deployments across your catalog, ensuring promotional content reflects current releases and links function properly. Initial analytics collection begins immediately.
You receive complete documentation covering system operation, content updates, analytics interpretation, and troubleshooting. Training helps your team manage promotional content independently for future updates and new releases.
Investment and Value
This investment covers development and integration of a complete cross-promotion system across your game catalog. The infrastructure supports your current titles while remaining flexible for future additions, making it a long-term asset for your studio.
The value extends beyond immediate promotional capabilities. You'll gain insights into how your audience moves between titles, which games appeal to similar players, and what promotional approaches work with your specific community. This understanding informs future development decisions and marketing strategies.
What's Included
- In-game showcase system for portfolio presentation
- Deep linking integration across platforms and stores
- Analytics tracking for promotional effectiveness
- Content management system for updates
- Integration with existing games in your catalog
- Documentation and training for system management
Development Timeline
Effective Cross-Promotion Principles
Our approach to cross-promotion comes from understanding player behavior across game catalogs. Players who enjoy one title often appreciate similar experiences, but they need gentle guidance toward discovery rather than aggressive sales tactics. We design systems that respect player attention while making exploration easy.
Timing matters significantly in promotional effectiveness. Showcases presented during natural breaks see much higher engagement than those interrupting active gameplay. We identify these optimal moments in your games and integrate promotional content where it feels like helpful discovery rather than intrusive advertising.
Analytics inform ongoing refinement of promotional strategies. We track not just clicks but also conversion patterns, helping you understand which game combinations naturally appeal to shared audiences. This data guides decisions about which titles to promote together and how to present them most effectively.
Building Systems That Actually Work
We focus on creating promotional systems that genuinely help your studio rather than just implementing technical features. If during development we identify approaches that won't serve your specific catalog well, we'll adjust the strategy. Your success with the system matters more than rigid adherence to initial plans.
The analytics component receives particular attention because data only helps if it's accurate and interpretable. We ensure tracking works correctly across your platforms and present information in ways that actually inform decisions. You shouldn't need to be a data analyst to understand what's working.
The initial consultation helps us both understand if cross-promotion systems fit your current needs. We'll discuss your catalog, growth goals, and resources available for managing promotional content. This conversation costs nothing and provides honest assessment of whether building these systems makes sense for your studio right now.
What You Can Expect
- Systems designed for your specific catalog
- Integration that doesn't disrupt player experience
- Clear analytics showing promotional effectiveness
- Easy content updates for new releases
- Training to manage systems independently
- Support for troubleshooting and optimization
Starting Your Cross-Promotion System
Beginning development of your cross-promotion system starts with a conversation about your game catalog and promotional goals. We'll discuss which titles you want to cross-promote, where promotional opportunities exist in your games, and what metrics matter most for measuring success.
This initial discussion helps us understand if cross-promotion systems suit your current situation. We'll be honest about whether building these features makes sense given your catalog size, audience characteristics, and available resources for managing promotional content. Sometimes the timing isn't right, and that's useful to know early.
If we move forward, you'll receive a detailed plan covering technical architecture, integration approach for each game, and expected timeline. Development proceeds with regular demonstrations showing the system working with your actual content. You'll have input throughout the process, ensuring the final system serves your specific needs.
Reach Out
Contact us with information about your game catalog and promotional interests. We'll schedule a conversation.
Discuss Strategy
We'll explore your catalog together, identify opportunities, and outline a potential approach.
Build Together
Development begins with regular updates and demonstrations throughout the integration process.
Ready to Connect Your Game Catalog?
Let's discuss how cross-promotion systems could help your studio leverage your existing player base across your full portfolio. The conversation helps clarify what's possible for your specific situation.
Discuss Your CatalogQuestions about implementation? Contact us at info@thundermoss.com or call +6494807707
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